Julian’s Business Tips: How’s Your Reputation? A smiling face recently stopped me in the street and asked if I was that chap in ‘The Listing’, before telling me how they read this column every month! It’s lovely to be recognised and to have a good reputation – but what happens when your business reputation gets […]
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Julian’s Business Tips: Influencing YouTube This month I’m looking at social media marketing of video content. The goal is to get subscribers or followers. So how do we do that? Like any marketing communication, content must be targeted if it is going to be successful. Why? Well, these platforms are a huge network of overlapping
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Julian’s Business Tips: New Year Marketing Movies Happy New Year to all of The Listing’s readers. I’ve watched a lot of TV and videos over Christmas, and it made me think – videos can be a really useful marketing tool! You only have to look at the incredibly successful (and free!) video-hosting platforms like YouTube
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Julian’s Business Tips: a Run-down of the Year As we reach December, it is a great time to reflect on how your business has performed over the year. How has yours done? And how do you measure it? We often set goals, and while it is important to have a major goal, it is useful
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Julian’s Business Tips: Free Money Imagine you have a friend who credits your bank account with £500 every day! Now that is a good mate! But this friend takes back any unspent money at home time. What would you do? Draw out every pound, of course! Ah, but there’s the problem – you can’t withdraw
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Julian’s Business Tips: a Business That Will Run and Run October is traditionally the start of the autumn marathon season – so here’s a running themed business story. Try and spot the places where opportunities were grasped! Victorian running tracks were made of cinder, so runners generally wore their work boots. In 1895, the son
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Julian’s Business Tips: Playing Business Politics? As I write this in mid-August, the Conservative leadership election is awash with negative comments and divisive ‘wedge’ issues. But ‘that’s politics’, isn’t it? Now I know it’s important to let people understand your position, but in my opinion, the ‘vote for us because the others are worse’ attitude
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Julians Business Tips: VUCA – Very Useful Change Acronym Last month I talked about the biases that can creep into our behaviours when we live in firefighting mode. This month I want to talk a bit more about ‘recovery’ – the moving of your business from survival to, well, wherever you want to move it
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Julian’s Business Tips: How is Your Judgement? It might seem obvious that business people need to look after ourselves – but we’re not very good at it. We know that we need to look after our teams, but lots of managers and leaders have a tendency to ignore themselves – and that isn’t good! These
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Julian’s Business Tips: Business as Usual ‘Business as usual’ – what actually is that? At work I’m currently trying to ‘reset’ my team; transition from how we’ve been working over the pandemic, and create what will be the new ‘normal’. As people return from the unusual working practices of the last two years, they’re finding
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Julian’s Business Tips: Business is Blooming! Spring is a time for growth, and if your small business is growing, you may be thinking about recruiting new staff. Here’s a really useful exercise you might want to try before you start recruiting seriously. Small businesses are usually based around a few people, and as they grow,
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Julian’s Business Tips: Fishing for Customers Marketing is a huge subject – so I’m going to try and sum it up in 250 words for you. Marketing is letting customers know that you have a product they want. And doing it in such a way that they are persuaded to buy it. Simple. Marketing is
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