Julian’s Business Tips

Julian’s Business Tips: Brand New Values Last month I heard a very interesting talk about the importance of branding. I don’t mean the corporate logo or colour palette type of branding, I’m talking true branding: the thing that separates your company from its competitors, your brand values. We used to call this your USP: your […]

Julian’s Business Tips: A Right Royal Coronation This month lots of people will be celebrating the Coronation. There will be lots of events to enjoy and memorabilia to buy – some businesses will make a lot of money out of this national occasion! Whilst your business may not be crowning a new corporate Kingpin, there

Julian’s Business Tips: Negative Feedback from The Apprentice As long term readers will know, I have a love-hate relationship with the BBC show, ‘The Apprentice’. Just like you shouldn’t use Love Island as a source of dating tips, you shouldn’t use The Apprentice as a demonstration of how to be commercially successful! However, whilst putting

Julian’s Business Tips: How’s Your Reputation? A smiling face recently stopped me in the street and asked if I was that chap in ‘The Listing’, before telling me how they read this column every month! It’s lovely to be recognised and to have a good reputation – but what happens when your business reputation gets

Julian’s Business Tips: Influencing YouTube This month I’m looking at social media marketing of video content. The goal is to get subscribers or followers. So how do we do that? Like any marketing communication, content must be targeted if it is going to be successful. Why? Well, these platforms are a huge network of overlapping

Julian’s Business Tips: New Year Marketing Movies Happy New Year to all of The Listing’s readers. I’ve watched a lot of TV and videos over Christmas, and it made me think – videos can be a really useful marketing tool! You only have to look at the incredibly successful (and free!) video-hosting platforms like YouTube

Julian’s Business Tips: a Run-down of the Year As we reach December, it is a great time to reflect on how your business has performed over the year. How has yours done? And how do you measure it? We often set goals, and while it is important to have a major goal, it is useful

Julian’s Business Tips: Free Money Imagine you have a friend who credits your bank account with £500 every day! Now that is a good mate! But this friend takes back any unspent money at home time. What would you do? Draw out every pound, of course! Ah, but there’s the problem – you can’t withdraw

Julian’s Business Tips: a Business That Will Run and Run October is traditionally the start of the autumn marathon season – so here’s a running themed business story. Try and spot the places where opportunities were grasped! Victorian running tracks were made of cinder, so runners generally wore their work boots. In 1895, the son

Julians Business Tips: VUCA – Very Useful Change Acronym Last month I talked about the biases that can creep into our behaviours when we live in firefighting mode. This month I want to talk a bit more about ‘recovery’ – the moving of your business from survival to, well, wherever you want to move it