Driving to work recently on a wet, drizzly morning, I came upon a queue of cars slowly moving behind a lorry. As I approached the traffic I could see that the road ahead was straight and clear and I didn’t understand why the cars hadn’t overtaken the lethargic lorry. I approached carefully, pulled out and […]
Julian’s Business Tips: Clear Road Ahead Read More »
Julian’s Business Tips: Looking Back to Look Forward Later on this year, I’ll probably be suggesting that you look forwards, and set your 2024 business goals. But you won’t be able to do that effectively until you have reflected upon, and most importantly learnt from, your experiences of this year. It’s important that you do
Julian’s Business Tips: Looking Back to Look Forward Read More »
Julian’s Business Tips: Running a Business at Home I’ve been talking to several people who want to set up a home business – so here are my ten top tips. 1. Have a plan – a simple one is fine. You can’t manage what you don’t measure, so maybe initially just define your market, how
Julian’s Business Tips: Running a Business at Home Read More »
Julian’s Business Tips: Who is Number One? You may have rented a car over the summer, so I thought I would share with you one of the most famous advertising battles in the last 60 years. The US car rental companies, Hertz and Avis. Their rivalry had, in fact, begun in the late 1940’s with
Julian’s Business Tips: Who is Number One? Read More »
Julian’s Business Tips: The Train Is Leaving “I’m not going to train them and then have them leave for a better job!” That’s what an old boss of mine said when I suggested some soft skills training courses for the staff. He didn’t want to spend money and time on something that he didn’t consider
Julian’s Business Tips: The Train Is Leaving Read More »
Julian’s Business Tips: Stop Doing Everything A lot of people who start their own business try to do everything themselves. They’re wrong. Whilst that may seem sensible pragmatism at the start, it is essential that you move away from that model as quickly as you can. Why? Well if nothing else, to stop you being
Julian’s Business Tips: Stop Doing Everything Read More »
Julian’s Business Tips: Brand New Values Last month I heard a very interesting talk about the importance of branding. I don’t mean the corporate logo or colour palette type of branding, I’m talking true branding: the thing that separates your company from its competitors, your brand values. We used to call this your USP: your
Julian’s Business Tips: Brand New Values Read More »
Julian’s Business Tips: A Right Royal Coronation This month lots of people will be celebrating the Coronation. There will be lots of events to enjoy and memorabilia to buy – some businesses will make a lot of money out of this national occasion! Whilst your business may not be crowning a new corporate Kingpin, there
Julian’s Business Tips: A Right Royal Coronation Read More »
Julian’s Business Tips: Negative Feedback from The Apprentice As long term readers will know, I have a love-hate relationship with the BBC show, ‘The Apprentice’. Just like you shouldn’t use Love Island as a source of dating tips, you shouldn’t use The Apprentice as a demonstration of how to be commercially successful! However, whilst putting
Julian’s Business Tips: Negative Feedback from The Apprentice Read More »
Julian’s Business Tips: How’s Your Reputation? A smiling face recently stopped me in the street and asked if I was that chap in ‘The Listing’, before telling me how they read this column every month! It’s lovely to be recognised and to have a good reputation – but what happens when your business reputation gets
Julian’s Business Tips: How’s Your Reputation? Read More »
Julian’s Business Tips: Influencing YouTube This month I’m looking at social media marketing of video content. The goal is to get subscribers or followers. So how do we do that? Like any marketing communication, content must be targeted if it is going to be successful. Why? Well, these platforms are a huge network of overlapping
Julian’s Business Tips: Influencing YouTube Read More »
Julian’s Business Tips: New Year Marketing Movies Happy New Year to all of The Listing’s readers. I’ve watched a lot of TV and videos over Christmas, and it made me think – videos can be a really useful marketing tool! You only have to look at the incredibly successful (and free!) video-hosting platforms like YouTube
Julian’s Business Tips: New Year Marketing Movies Read More »
