The Listing started life back in September 2005 in a time before the internet was widely used, mobiles were solely for texting and calling, and Facebook had yet to be launched beyond Harvard University. There was a big gap for accessible, accurate local information, and The Listing launched as a fresh new community magazine for Royston and the surrounding Villages, focusing on upcoming events, clubs and societies and promoting local businesses. 175 issues later, and The Listing has firmly established itself as Royston and SG8’s go-to what’s on guide for bringing the community together.
The Listing Team
The Listing is an independent business, and was launched in print only by Cath McKee/Boughton, who continues to head up the team and ensures the magazines are printed and delivered, looks for future opportunities and manages our sister marketing company.
Sharon Windebank joined the business almost seven years ago, and has been instrumental in extending The Listing brand across our digital platforms – online and media channels. In today’s world, it is essential that our content is easily accessible online – in fact we have almost 8,000 consumers of our digital content every month. Sharon works with businesses throughout the area, developing their multi-channel advertising and marketing campaigns.
If you run a local organisation, it is likely that you will have worked with our publishing assistant Tom Fox, who compiles and writes our editorial. Tom is with us two days a week until September when he goes to university to study Politics, Philosophy and Economics.
Monica Ryan runs her own creative business in Melbourn, and brings her creative flair to The Listing to create new adverts for our magazine customers, and creative projects for our marketing clients.
Our ethos has been to work with and inspire young people who are looking to develop their career in marketing, publishing or journalism, and joining Tom is our marketing assistant Molly Everitt, who promotes our customers’ businesses and events across our digital media channels – Facebook, Instagram, Twitter and LinkedIn.
Laurie Brewster compiles our What’s On calendar, which appears on our website and in the printed magazines, full of community events happening in the SG8 area. Events are free to list so do get in touch.
Lucy Boughton is back to support the team as an extra pair of hands around press times, using her marketing and design skills.
Finally, our amazing team of 40 deliverers – local young people, families and retired people – ensure that The Listing reaches your letterbox!
The Listing Magazine
We publish two editions of The Listing each month – The Listing Royston and The Listing SG8 Villages, which are hand delivered to over 16,500 homes in the SG8 area, increasing as and when to reach the new housing developments. We are at the heart of the community and each month work with some 300+ organisations, events organisers and businesses to publish their news and information.
The Listing Online Our website receives almost 3,000 unique visitors a month. Digital versions of The Listing can be read on your laptop, tablet or mobile phone, meaning you can access content on the go. There’s an archive of the past year’s worth of magazines too so if you’re looking for a number and need to reference back you can easily find it.
The Listing clubs and societies directory contains details of some 450+ clubs and societies, and is also used on the Royston Town Website in conjunction with our What’s on events calendar.
Businesses receive the added benefit of appearing in our SEO-friendly online business directory when they are advertising with us, boosting their own digital presence and ensuring their details are easily found online – especially important for those businesses who don’t have a website or social media presence.
The Listing Marketing Company
Alongside business advertising and leaflet distribution, our sister company offers a range of marketing services from design, social media management, print and websites.