Julian’s Business Tips: Are You a Perfect Business Person? We all want to do things right, but is your perfectionism actually a problem? We’ve talked about being decisive before, but in our world, most situations do not have one ‘right’ way to doing things, often several responses can work given the demands of the situation. […]
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Julian’s Business Tips: The AEIOU of Business Marketing Email marketing remains one of the most effective and affordable means of connecting with current and prospective customers, particularly during these challenging times. Here are five simple things to consider to make your email marketing more effective. Ask • Ask permission when creating lists – don’t bombard
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Julian’s Business Tips: Once Upon a Time If there is one thing 2020 taught us, it is to expect the unexpected. But that doesn’t mean you can’t, or shouldn’t plan. You won’t need me to tell you that trying to run a business in a time of uncertainty can be very unsettling, so you can
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Julian’s Business Tips: Is Your Business Like My Ankle? As some of you know, I do a bit of running and, earlier this year, I had a problem with a sore ankle. Now I did A level biology, so Dr Google and I decided I had tendonitis and put together a sensible treatment plan. But
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Julian’s Business Tips: Your Starter For Ten… Years ago, an old sales manager of mine laughed at me when I told him I wasn’t competitive. Cheek! ‘You,’ he continued, ‘are one of the most competitive people I know – you don’t even enter the competition unless you think you’re going to win it!’ On reflection
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Julian’s Business Tips: Delivering Efficiency As I was helping one of my teenagers deliver an award-winning local magazine to Royston residents, one of the householders complimented me on the fact that I had walked around his front garden and down his drive rather than taking the shortcut across the shrub bed – as some other
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Julian’s Business Tips: Bountiful Business Harvest I love this time of year as the tractors begin to ‘plough the fields and scatter the good seed on the land’, taming the scruffy post-harvest fields into a neatly-combed, autumnal landscape. As a young agricultural student, I cultivated many a field – in fact one of my more
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Julian’s Business Tips: Difficulties Or Opportunities? You don’t need me to tell you that lockdown has been difficult for many businesses. But Einstein famously said, ‘In the middle of difficulty lies opportunity’, so here are some opportunities you may like to grasp: 1. Relaxed rules In some cases, the government has eased regulations to help
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Julian’s Business Tips: The Secret of Decision-Making? Years ago I was in awe of an old boss who always seemed to make the right business decisions – whereas mine were somewhat erratic at that time. The CEO of international publishing company, Random House, sums up the secret of a decision-maker’s intuition like this: “People often
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Julian’s Business Tips: Compassionate Leadership It’s been interesting watching how different leaders have managed the Coronavirus crisis. Managing emergencies is often based around ‘The 3 Cs’: command, control and co-ordination, along with clear structures and guidance. However, this can result in a bossy style of leadership, overly directing those individuals who need to be engaged.
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Julian’s Business Tips: A Silver Lining? The following food-for-thought is paraphrased from a recent essay by American author, Charles Eisenstein. (Read the full essay, ‘The Coronation’ at charleseisenstein.org) Covid-19 is showing us that when the world is united in a common cause, amazingly rapid change is possible. When we work together, humanity’s creative powers are
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Here are eight steps to help you to prepare for a sudden and unexpected threat to your organisation. 1. Stay calm – keep a cool head. Give yourself time to gather your thoughts and to take an objective look at your situation. Take a deep breath – and another! 2. Get your right people in
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