Julian’s Business Tips: Did You Hear What I Said? As August’s article pointed out, listening is a really important skill. We use listening to do lots of key tasks: to understand things, to gain information, to learn, for enjoyment, and plenty more. But you need to distinguish between hearing things, and listening to them. Research […]
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Julian’s Business Tips: Take your competitors to the cleaners How are you supposed to plan your business when there is so much uncertainty going on? Covid-19, the restarting economy, party politics – is now the time to sit tight, or to be bold? During the 2010 recession, I remember small business telling me that they
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Julian’s Business Tips: It’ll All Come Out in the Wash I’ve been on a mental health course today, and the last session was really interesting (I’m scribbling this in the lunch break to share it with you). It was about how to talk to others who need to talk about a problem, because most people,
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Julian’s Business Tips: Business Data Bombshell Last month’s article talked about measuring data – this month I want you to think a bit more about that. I’ve been on the South Coast this week, and saw several reminders of the aerial campaigns of WW2. During the war, the number of bombers being shot down, and
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Julian’s Business Tips: Running a Business? Or Jogging Along? As some of you know, I do a bit of jogging to get some exercise and to enjoy the great countryside around Royston. An article I saw recently asked the question, ‘What is the difference between running and jogging?’ The author suggested that runners measured what
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Help from Buckingham Palace I’m writing this the day before the Duke of Edinburgh’s funeral. In these days of limelight-seeking celebrity and the hunger for fame and recognition, the understated way he brilliantly supported the longest serving monarch in history is a remarkable achievement. He also did a lot of good in his own right,
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Julian’s Business Tips: Is your glass half-full or half-empty? This may be the month we finally get to raise a glass with some friends (outside of course), but how full will it be? Are you the optimist who thinks it is half-full, or the pessimist who knows its half-empty? You may think those are the
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Julian’s Business Tips: Are You a Perfect Business Person? We all want to do things right, but is your perfectionism actually a problem? We’ve talked about being decisive before, but in our world, most situations do not have one ‘right’ way to doing things, often several responses can work given the demands of the situation.
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Julian’s Business Tips: The AEIOU of Business Marketing Email marketing remains one of the most effective and affordable means of connecting with current and prospective customers, particularly during these challenging times. Here are five simple things to consider to make your email marketing more effective. Ask • Ask permission when creating lists – don’t bombard
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Julian’s Business Tips: Once Upon a Time If there is one thing 2020 taught us, it is to expect the unexpected. But that doesn’t mean you can’t, or shouldn’t plan. You won’t need me to tell you that trying to run a business in a time of uncertainty can be very unsettling, so you can
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Julian’s Business Tips: Is Your Business Like My Ankle? As some of you know, I do a bit of running and, earlier this year, I had a problem with a sore ankle. Now I did A level biology, so Dr Google and I decided I had tendonitis and put together a sensible treatment plan. But
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Julian’s Business Tips: Your Starter For Ten… Years ago, an old sales manager of mine laughed at me when I told him I wasn’t competitive. Cheek! ‘You,’ he continued, ‘are one of the most competitive people I know – you don’t even enter the competition unless you think you’re going to win it!’ On reflection
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