To ring the changes in 2022, we are focusing on a trader from Royston Market each month.
To start the series, we are profiling Joanne, owner of ‘The Fudge Can’… This business was founded in 2014 and started life as a charity stall operating in the town centre in Watford where Joanne resided at the time. However, it soon became evident that the delicious crumbly fudge that was being produced and the vast variety of flavours on offer was going to elevate what was just a hobby initially to something much bigger and Joanne has gone on to win awards for this outstanding home-made product. 
Flavours include Greek honey, cinnamon and pistachio, caramel latte, raspberry ripple and maple and toasted walnut but there are many more! The Fudge Can is not surprisingly in very high demand and operates on a number of markets throughout Hertfordshire, Cambridgeshire and Bedfordshire. Royston Market has been lucky enough to have Joanne trading on Wednesdays since August 2020 and she has built up quite a customer base.
So for all you fudge lovers, you must really give ‘The Fudge Can’ a try. We are sure you will be back for more!
Editor’s note: of course, we had to buy some for the office.. and would highly recommend the sea salted caramel!
